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Sadly, 9/11 Research Foreshadowed a Boston Marathon Type of Attack
Less than a year ago Wallace & Washburn surveyed nearly 2,000 Consumers and Emergency Managers/Public Health Officials nationally to honor the 10th anniversary of the 9/11 attack. Perhaps you...
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How George Lois Tricked Aunt Jemima into Making Millions
We’ve all had clients who were so busy with their day-to-day responsibilities that they weren’t receptive to new opportunities. Aunt Jemima pancake mix had 12 reasons why they shouldn’t get into...
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So You Want to Get Into Advertising
If you ever have people asking you how to get into advertising, the suggestions below I received from Jeff Friedman hit the nail on the head. I know because that’s how I got my first gig at Doyle Dane...
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What’s your Elevator Pitch?
You’re in a corporate lobby waiting for an elevator and you see an important business prospect crowded way in the back as the door begins to shut. She recognizes you and asks over the crowd, “Hey,...
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Why Alumni Women (Justifiably) Give Less than Men
I’ve sat in on numerous development meetings ranging from respected “Ivy’s” and famous private universities to state universities and Independent Schools where alumni teams, especially at the coed...
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The New Digital Grabber: “Eye Bytes”
We’ve all heard of the sound byte, “a short clip of speech or music extracted from a longer piece of audio, often used to promote or exemplify the full length piece,” per Wikipedia. Are you ready for...
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How a Smoke Ring Saved This Pilot’s Life
“People say smoking costs lives. It saved my life.” –Lieutenant Colonel James Goodson The Washington Post writes, “During a WWII strafing run over a German airfield, ace pilot, James “Goody”...
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10 Tips for Donor Testimonials That Really Work
As I recently blogged, Internet scanning has trained our brains to skim over data faster than ever. You’re competing for donors’ attention because they’re all suffering from “time famine.” If you don’t...
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Are You Losing B2B Sales Because You Lack an Emotional Edge?
By Bob Johnson Principal Analyst at IDG Connect & Kimball Wallace CEO at Wallace & Washburn Marketing Are you losing sales to B2B competitors when you clearly have an excellent product and a...
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Three Reasons Why Marketing “Triggers” Are So Effective in Today’s Digital World
By Kimball Wallace, Partner & Chief Strategist, Wallace & Washburn LLC The confluence of the Internet, “time famine” and message bombardment has forced consumer and B2B marketers to find new...
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DJ Charles Laquidara Leads Bump ‘n Grind Sing-Along to “I Feel Free”
DJ Charles Laquidara Leads Bump ‘n Grind Sing-Along to “I Feel Free” http://img5.imageshack.us/img5/373/5f3tbyhqyfzgcnkxbooxll.mp4 If you attended the House of Blues’ WBCN radio benefit in Boston...
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The 10 B2B Buyer Myths
The Secrets of B2B Buyers that Vendors Don’t Understand Kimball Wallace, Wallace & Washburn’s DecisionMODE Buyer BehaviorGroup Bob Johnson, IDG Connect Principal Analyst Personal Goals Drive B2B...
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How a Bathroom Wall Message Motivated Me to Work on Madison Avenue
How a Bathroom Wall Message Motivated Me to Work on Madison Avenue. It seems like yesterday, but it was my sophomore year at the University of Massachusetts, Amherst and I was running for class...
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Desperation is Like Perspiration. People Smell it a Mile Away.
Desperation is like perspiration.People can smell it a mile away! It doesn’t matter whether you’re selling yourself on Match.com, door-to-door with roofing or high technology software, prospects are...
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Why Ajax and Google Were Careful Not to“Toss Out TheirBabies with the Bathwater”
Many basic marketing principles aren’t different in today’s Internet Age than back in the “white knight” sixties. It’s just that there are lots more options, more/different places to buy, and the...
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Why Alka Seltzer Promotes “Plop Plop, Fizz Fizz,” Not “Plop, Fizz”
Have you ever wondered why Alka Seltzer commercials always shows two tablets, not just one, being dropped into the fizzing water? Well, when I was back on Madison Avenue a fellow agency personshareda...
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What Johnny Cash’sLionel CommercialCan Teach Us About Digital Marketing Today
Back when I was an account executive on Lionel Trains at HBM Boston I learned a great less on about advertising, whether it’s consumer or B2B: Incorporate emotional benefit, not just logic. A little...
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A Noxzema Proved, Sometimes the Best New Product is an Old One
I’ve been involved in new product development for many years and one lesson I’ve learned is that sometimes the best new product may be an old one. The way Arm & Hammer baking soda reinvented itself...
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Is the “Whopper” Too Big for Your Tiny Hands?
When Harry and I helped Mal MacDougall and Ed Eskandarian put together HBM Advertising’s new business presentation we were trying to figure out what made many of the agency’s commercials work so well....
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